Brand Guidelines and Human Nature

Harish Rijhsinghani — Thu, 22 Apr 2010 13:35:10 +0000

Have you ever wondered how companies like MTV and Google keep changing their logo on screen while the rest of the world talks about obeying the ‘Brand Guidelines’?

Check out this post from Nubby wherein she has posted a few pages from her favorite book - The Brand Gap. The images you will see will try and answer the question above.

“I need a website, my competitor has one too!”

Harish Rijhsinghani — Sun, 11 Apr 2010 11:59:33 +0000

In the last few months since Seventh Fold has started off, we have been approached by a number of clients asking us to build a website for them because they need some ‘online presence’. The reasons they quote vary from “My Competitor has a website, so I need it too!” to “I am looking to attract a few international customers and they ask me for my website address”.

Most of these clients are traditional brick and mortar businesses that want to support their business growth using the internet as a medium. And are actually working towards one of the 3 broad objectives:

Lead Generation
Brand Building
Information dissemination

Most of these potential clients believe the website to be the holy grail of the 21st century for their business and have expectations of multi-fold rise in business enquiries/revenues. However there are hundreds of websites being launched or revamped everyday and more than a billion webpages that the se

Unless one manages to attract some traffic to the site, having a website in place that has the most eye catching visuals and engaging content makes little sense. And this is where the buzzwords of Online Marketing come in – Search Engine Optimisation (SEO), Social Media, User Generated Content, Viral Marketing, PPC (Pay Per Click), Video Ads, Email and Database Marketing etc are tools that help businesses attract and retain traffic to their site.

In the forthcoming posts, we will discuss each one of these in greater detail starting off with SEO and why it is the most important tool for a business owner who wants to build an ‘online presence’.